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WPHCA 2018 Advocacy Day
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Advocacy Day is a two day event for all interested Health Center staff and board members. Participants will learn the latest policy issues affecting health centers, will discuss the latest political landscape, and will spend time practicing advocacy techniques before engaging with the legislators representing their health center. Participants will also have an informal opportunity to engage with lawmakers at a reception the night before.

2/20/2018 to 2/21/2018
When: Tuesday, February 20, 2018 at 3:00 PM - Wednesday, February 21 at
4:00 pm
Where: The Madison Concourse Hotel
One West Dayton St
Madison, Wisconsin  53703
United States
Contact: Lisa Olson

Online registration is closed.
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February 20-21, 2018

The Madison Concourse Hotel

One West Dayton St, Madison, WI 53703

Registration Fee: $50


Hotel: We have a block of guestrooms reserved at The Madison Concourse Hotel with a room rate of $159. Call 800-356-8293 and reference Wisconsin Primary Health Care Association-Advocacy Day. The reservation cut-off day is January 30, 2018.


2018 Advocacy Day Agenda

Tuesday, February 20th: 2:00 pm to 4:30 pm

Legislative Reception: 5-7 pm


Wednesday, February 21st: 8:00 am to 1:00 pm

Madison Concourse Hotel, 1 West Dayton Street, Madison, WI 53703



Overall Meeting Objectives:

  • Understand key policy issues and political landscape affecting Health Centers and your role as an Advocate
  • Strengthen relationships/networks among Health Center staff and State Legislative offices
  • Gain strategic ideas and advocacy skills to apply at your Health Center


Tuesday, February 20th

2:00 pm – 2:15 pm

Introductions and Review


2:15 pm – 3:15 pm

Policy Deep Dive: Medicaid and Welfare Reform

Lisa Olson and Sashi Gregory, WPHCA

  • Medicaid 1115 Waivers: Work Requirements and other Proposals
  • Welfare Reform Proposals


3:15 p.m. – 4:30 p.m.

Implementing 27-9-3: Learn and Practice for Advocacy Day

Health Centers and WPHCA Government Relations Team

  • Learn to use the 27-9-3 method for putting together a short but persuasive message to your state legislators
  • Use 27-9-3 to craft your message(s) for Advocacy Day
  • Present and Practice your messaging


4:30 pm – 5:00 pm



5:00 p.m. – 7:00 p.m. Legislative Reception


Wednesday, February 21

 8:00 a.m. – 8:45 a.m.

Networking breakfast

  • Breakfast and beverages will be served
  • Introductions
  • Review agenda, materials and outcomes desired from today


8:45 a.m. - 9:45 a.m.

Legislative Panel:

  • Legislative perspective: behind the scenes
  • Q and A


9:45 a.m. – 10:00 a.m.



10:00 a.m. – 11:00 a.m.

The Political Environment Facing Health Centers

Tony Langenohl, Capitol Consultants

                      Current legislative landscape

                      2018 elections and how they impact CHCs

                      Current priorities, and where CHCs fit in

                      What has changed since 2017 and what have we learned over the past year


11:00 a.m. – 11:45 a.m.

Health Center Advocate Panel:  Best Practices and Implementing 27-9-3 Messaging

WI Health Centers

  • Keys to a successful relationship building with Legislators
  • 27-9-3 Messaging
  • Q and A
  • CHC teams meet together to:
    • Review roles
    • Review talking points and leave behind materials
    • Practice together as a team


11:45 a.m. – 12:00 p.m.

Advocacy Day Review


  • Advocacy Do’s and Don'ts 
  • Q and A


12:00 p.m. – 1:00 p.m.

Lunch & Keynote


1:00 p.m. Depart for Capitol and Group photo in Capitol rotunda


1:30 p.m. - 4:00 p.m. Legislative meetings at State Capitol


Cancellation Policy:
Registered participants may substitute another participant at no charge up to the day of the conference. Please inform WPHCA staff ( of the substitution as soon as possible to coordinate meals and participant materials. Participants may cancel at no charge up to 7 days before the event begins. No refunds are available for cancellations 6 days or fewer before the event begins.